Since 2011 the brand has evolved into an upmarket choice when looking for resort wear, lace and boho fashion. Throughout the years, bridal, bikini, luxe loungewear and headwear have become welcomed additions. The winged letter P in the purity logo originated from the concept of an angel’s wing. The accompanying slogan is “May you always have an angel by your side.” Angels have historically been depicted as guardians bestowed with protective powers, this is a goodwill sentiment expressed to all our customers.